Knowledge Base

On Instagram, you can easily change your Instagram profile from a personal profile to a business account. Doing so is free to do, however it unlocks access to certain features and benefits which we will discuss later in this article.

To start with, here is how to set up a Business Instagram Account:

Go to your Instagram profile and tap the menu button (3 horizontal lines in the corner)

Tap settings (cog button)

Tap switch to professional account and then tap business

State what your business category is and add in the company information such as contact details

Tap Done

It’s really as simple as that and once you have done this, you will also have the opportunity to connect your business account to your business Facebook page which we discuss HERE.

Now that you have turned your Instagram profile into a business account, you can access the follow features and benefits.

These insights help you understand not only how many people are seeing your content, but how many are engaging with your posts. The level of insights gets more detailed as time goes by and more activity is posted, however, you will eventually be able to see your demographic split, which times of day are most successful and much more. This information is invaluable to a business working on their social media marketing strategy.

A downside to Instagram for businesses is that there are limited places you can add a clickable link. The advantage of having a business Instagram profile is that you can have a contact button (or several). These buttons can include email, phone, or even a booking system. These buttons can be extremely valuable and help increase the number of leads generated from social media.

Assigning an industry is key. This information crosses over to your Facebook page once it is linked as well. Having the industry in a prominent position on your profile helps potential customers discover more about what your business does immediately and also helps people searching for your industry.

As a business account you will have the option to pay to boost certain posts. This will increase the reach of that post significantly and can be an important element of your social media strategy to gain new followers and custom.

As discussed previously, there are limited ways to add a clickable link on Instagram. For business accounts that have 10,000 or more followers, links can be added to their stories which can link directly to their website. Although it can take a long time to reach 10,000 followers, it is a great function to have if you reach that milestone.

Instagram introduced Business profiles in 2016 and since then many businesses have seen the benefits of having a business account. If you need more information or guidance about Instagram marketing, then please get in touch with DBS.